About Node House
Why Node House exists
Node House is run by Paul Henderson, founder and MD of Summon, a travel-specialist PPC and SEO agency with more than 11 years behind it. Node House exists because the most useful thing AI has done for Summon is not answering questions. It is doing the work.
Paul’s story
I started Summon more than 11 years ago to run paid search and SEO for travel brands. The work has always been a mix of judgement and grind: strategy and creative on one side, reports, checks and data wrangling on the other.
Then I watched AI transform my own business. Not by answering questions, but by doing the work: agents that pull the numbers, draft the report, check it against the brief and hand it to a person to approve.
More and more of our clients started asking me about it. They brought me their problems, I showed them what was possible, and I found myself teaching. Along the way I learned what makes the difference: the teams that truly adopt AI are the ones who are shown it live and then supported as they go.
Node House is built to do all of that. Live teaching, real work, and a house that keeps supporting you after the course. Not theory, not hype. The same approach we use every week, in plain English, built around your own work.
How we teach
Four things we stick to
Real work only
Everyone builds around a task from their own job. No toy examples.
Plain English
No jargon you do not need. If a term matters, we explain it once, properly.
Check everything
An agent is only useful if you can trust it, so checking the work is built in from day one.
A house, not a class
Cohorts of up to 60 with hands-on time on your own build, and your cohort keeps learning together as a house after the course.
Summon
The agency behind it
Summon is a PPC and SEO agency that specialises in travel. It is where these methods were tested on real client work first. Visit Summon.
Ready to put AI to work?
Live 4-week cohorts that start in London, or learn online at your own pace. Join the next one, or tell us what you need built.